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For over four decades, fishermen have equated the name Acme with quality in metal fishing lures; quality of design, components and finish. All Acme lures are extensively field-tested by expert fishermen and "designed to catch fish, not fishermen".

AFTCO logo is recognized by saltwater anglers worldwide as the ultimate symbol of quality. AFTCO  “reinvented” the guide market with the development of the ultimate roller guide - the Unibutt, with its unique shape and original features that remain the standard today. 

AFTCO developed the first-ever “swaged” gaff with a tapered tip to move through the water faster.

AFTCO  Roller-Troller® was the first outrigger clip to incorporate a roller.

AFW has been providing fishermen with the finest fishing wire and rigging products for the past 25 years. The wire, strand and cable are manufactured in the United States only. Recently revamped production facility combines sophisticated technology with hand craftsmanship.

The quality of the AFW fishing wire far exceeds that of the competition, and it is proven to withstand the powerful bites of toothy fish, such as Barracuda, Bluefish, King Mackerel, Pike, Shark and Wahoo.

How will Aqua-Vu Underwater Viewing Systems help me catch more fish?

About 40 years ago, sonar units began helping anglers "see" the ups, downs, ins, and outs of fishing structures.

Now there is also a real underwater camera!

Ardent Reels are the only bait casting and spinning reels in the USA that manufactures its own components with tested precision and performance.

• Designed to maximize consumer’s fishing experience, each Ardent reel is hand assembled and performance tested prior to shipment to ensure that customers enjoy the very best fishing experience for both Salt and Fresh water.

• All Ardent Fishing reels are backed by the industry’s best - 3 year warranty!

Ardent reels obtained numerous professional recognitions for its superior quality.

Don't worry about tearing up your hand the next time you land a spiny fish. Just reach in and grab it with this handy new tool. Made of tough rustproof aluminum, the Autogaff makes the fish-landing process much easier. It's small enough to stow almost anywhere on the boat, but don't let the compact design fool you because it is just as durable as it is packable.

Focusing on innovation, the Baffin team delivers an extensive range of outdoor and industrial boots engineered for an optimal performance for a wide range of applications and temperatures, some as low as this planet gets.

Baffin Inc. is a leader in the development and manufacturing of outdoor and industrial footwear. As a focused performance footwear company, Baffin is considered to be the undisputed global leader in quality, comfort, aesthetics, and value, through the technical innovation of product.